National Sales Manager at Amusement Source International
Anthony Martinez is the National Sales Manager at Amusement Source International, a distributor based in Carrollton, Texas. He began his career in the amusement industry in 1996 as a technician at Sega GameWorks, drawn in by a lifelong love of electronics that started when his stepdad taught him to solder and repair his own guitar equipment.
From Sega GameWorks, Anthony joined Dave & Buster’s, where he spent over 21 years working his way up to Senior Amusement Manager. In that role he oversaw game performance, game room layouts, P&L reporting, and day-to-day operations across high-volume locations, while also training and developing technicians throughout the company.
Today at Amusement Source International, Anthony channels that real-world experience into helping operators choose the right games for their specific location, budget, and guest mix. He is passionate about what happens after the machine hits the floor, focusing on performance, placement, traffic flow, and revenue per square foot rather than just closing a sale.
A fun fact: before the arcade world, Anthony played guitar in a band that performed around Hollywood, CA, worked as an intern writer for a local magazine, and built his own tech blog covering new gadgets and Mac tutorials.
Anthony Martinez, National Sales Manager at Amusement Source International, shares his 30 years of hands-on arcade expertise. From his start as a Sega GameWorks technician to 21 years at Dave & Buster's as Senior Amusement Manager, Anthony breaks down the strategic side of running a profitable arcade. He covers game placement, traffic flow, the high revenue potential of redemption games, preventative maintenance, and how to choose the right machine mix for your specific location. A key takeaway: machines are not decorations, they are cash registers.
Episode Summary: Turn Your Arcade Into a Cash Machine
Host Dmitry Mikhaylov interviews Anthony Martinez, National Sales Manager at Amusement Source International, about the strategic side of running a profitable arcade game room.
Key Topics Covered:
Anthony shares how arcade machines should be viewed as workers, not decorations. He explains that each machine is essentially a cash register, and operators need to treat them accordingly. He covers the importance of game placement and traffic flow, explaining how the right layout can dramatically increase revenue per square foot.
The discussion dives deep into the difference between redemption games and video games, with Anthony noting that redemption games typically generate the highest revenue and should anchor any game room strategy. He also walks through the critical importance of preventative maintenance, arguing that machine uptime is the single biggest driver of profitability.
For new operators, Anthony offers practical advice on selecting the right game mix based on location type, available square footage, and target demographic. He emphasizes that after-sales support from a distributor is just as important as the quality of the machines themselves.
Notable Quotes:
"Machines aren't decorations, they are workers." - Dmitry Mikhaylov
"They don't just look pretty and make sounds, they are essentially a cash register." - Anthony Martinez
"The care and feeding of your machines should be number one." - Anthony Martinez
"If you're not there to help support when there's a problem, then you're at a loss when people start to learn real quick that you're not going to be there." - Anthony Martinez
