Owner at Axcelerate
Tim Johnson is the Owner of Axcelerate, an axe throwing venue based in Maine. Before entering the attractions industry, Tim spent years as a medical device engineer, sitting at a desk until he decided he needed something more interesting and more local.
He first opened a parkour gym for kids before pivoting to axe throwing. Axcelerate stands out for its white-glove experience, a custom-made digital target system with novel games, and a strong focus on company team bonding events. The venue also features outdoor space for added diversity of experience.
Tim recently launched SMAX, a digital target system that can be used for both darts and axes. He is also developing new game formats including an escape room game, a smash room game, and a first-person Dungeon Crawl game for the digital target system.
Tim has a long list of hobbies and entrepreneurial pursuits: he is a lifelong martial artist, juggler, musician, traveler, drone race pilot, and unicycler. He has also written children’s books, painted doorstops, designed wooden toys and board games, worked as a web designer and martial arts instructor, and worked with Alex Hormozi at Gym Launch and Acquisition.com in Las Vegas, where he developed a deep love of sales and systems thinking.
Tim Johnson, owner of Axcelerate axe throwing in Maine, shares how his venue achieved 50% growth through smart marketing strategies. He discusses his journey from medical device engineer to attraction owner, the launch of his custom SMAX digital target system, and his philosophy of building a white-glove experience that leans heavily into corporate team bonding.
Host Dmitry Mikhaylov interviews Tim Johnson about his axe throwing venue Axcelerate in Maine and the marketing strategies that drove 50% growth.
Key topics: the journey from medical device engineer to attraction owner, the white-glove experience approach, the custom SMAX digital target system, corporate team bonding as a primary revenue driver, community building, and helping other local businesses succeed.
Tim also shares his background working with Alex Hormozi at Gym Launch and Acquisition.com, where he developed his love of sales and systems thinking that he now applies to the axe throwing industry.
